A blending of physical and digital experiences is underway that represents a growing trend in marketing strategies, allowing brands to connect to their consumers in brand new ways. AR, VR and other technologies can provide opportunities for personalization through unique immersive experiences. Customers can try products before purchase, tour brick and mortar spaces virtually, and take gamification to the next level. The possibilities are endless - marketers are presented with new and increasingly popular ways to engage customers and add brand value.In this panel, we’ll explore their impact on the branding landscape as a whole.  

Topics may include:  

• The future of multi-dimensional experiences 
• Aligning new technologies with existing brand identity
• Real-World examples of phygital blending
• Building customized immersive experiences using AR/VR